David Jackson

CEO - TheCustomer.Co

About David: Following a varied career David founded Clicktools, one of the UK’s first SaaS companies. As CEO from 2000 to 2015, he led the company through continuous growth and two liquidity transactions. David is now CEO of TheCustomer.Co, which helps B2B SaaS companies grow through customer focus. He was recognized as a Top 25 Global CS influencer in 2020 and contributes regularly to CS events and online discussions. In 2021, David will publish his fourth book setting out how an intense focus on customer value is the basis of a successful B2B SaaS company.

About TheCustomer.co: TheCustomer.Co advises CEOs of B2B SaaS companies on how to design organizations to deliver value to customers that convert into revenue for their companies and drives double-digit valuation multiples.

Topic: Success by design

Key takeaways:

  1. Customer focus is a company-wide challenge
  2. Purposeful organisation design is the answer to that challenge
  3. Four key frameworks underpin organisation design